E-commerce Founder — $28k/Month Plateau

Situation

Revenue flat between $25k–$30k/month for 4 months.

Increased ad spend. No lift.

Felt like “traffic problem.”

Diagnostic

Traffic wasn’t capped.

Conversion wasn’t capped.

Fulfillment capacity was throttling paid acquisition efficiency.

Backend constraint.

Shift

Reworked fulfillment structure.

Adjusted delivery window.

Freed operational bottleneck.

Result (60 days)

Revenue moved from $28k → $41k/month.

Ad spend efficiency improved.

Founder time reduced.

One constraint.

One shift.

If your revenue has stalled and the constraint isn’t obvious: